Prepare a competitor review and pull any new industry research. Take a look at your campaign results based on each audience (internal, external, partners, stakeholders, prospects, customers, etc.) Were you able to measure goals and outcomes? Can you tie them to business goals for the C-Suite? What worked? What didn’t work? Come up with a spreadsheet with your metrics and campaigns. Some questions to ponder: What did you learn this year? What were your successes? What needs improvement? While we look forward to the promise that the new year offers, it’s also a good time to look back on PR accomplishments of the previous year. With a new year comes new goals, dreams and resolutions.
0 Comments
Leave a Reply. |